為了慶祝農曆新年的到來，迪士尼傳媒集團 (亞太) 每年都會量身推出一系列的新年專屬頻道包裝。2023年的主視覺動畫由Rick3D Studio 操刀，我們的任務是延續其設定的主視覺風格，發展出一系列的頻道包裝視覺設計。
To celebrate the arrival of the Lunar New Year, Disney Networks Group Asia Pacific creates a series of exclusive channel packaging every year. The main visual animation for 2023 was crafted by Rick3D Studio, and our task was to continue the visual style they set, developing a series of channel packaging designs based on that theme.
2023年是中國生肖的兔年，因此主視覺的設計概念以兔子做為起點，將《愛麗絲夢遊仙境》中的兔子角色融入東方兔年元素。頻道包裝設計延續這樣的設計概念，將主視覺裡的圓形隧道和彎曲的小徑作為兩個主要元素，設計出一系列的包裝視覺。
2023 is the Year of the Rabbit in the Chinese zodiac, so the design concept for the main visual starts with the rabbit and incorporates the rabbit character from Alice's Adventures in Wonderland into the Eastern theme of the Year of the Rabbit. The channel packaging design continues this concept by using the circular tunnel and curved path, two key elements from the main visual, to create a series of packaging visuals.
I CREDITS |
Client：香港商迪士尼傳媒有限公司台灣分公司 Disney Networks Group Asia Pacific Limited, Taiwan Branch (H.K.)
Creative：龔爰 Kung Yuan
Director：龔爰 Kung Yuan
Project Manger：林國寶 Anita Lin
Key Visual Design：龔爰 Kung Yuan
Package Design：許峻良 Jim Hsu
3D Motion Design：龔爰 Kung Yuan
Compositing：龔爰 Kung Yuan
Creative：龔爰 Kung Yuan
Director：龔爰 Kung Yuan
Project Manger：林國寶 Anita Lin
Key Visual Design：龔爰 Kung Yuan
Package Design：許峻良 Jim Hsu
3D Motion Design：龔爰 Kung Yuan
Compositing：龔爰 Kung Yuan